The UAE Government Media Office: Mars shot

The nation brand of the United Arab Emirates leveraged its mission to Mars with a crowdsourced competition focused on making the impossible, possible in the UAE and around the world.

Campaign details

Brand: Government of Dubai Media Office Brand owner: Government of Dubai Entrant company: FP7 McCann Dubai Idea creation: FP7 McCann, Dubai Media: OMD, Dubai PR: FP7 McCann, Dubai Market: Global Sector: Destinations & locations Media channels: Competitions & contests, Livestreaming, Online video, Social media, Word of mouth, influencers 1 - 3 million

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