The Wild Detectives: Traveling in the times of corona

A campaign by The Wild Detectives, a bookstore and café in the USA, increased sales and impressions despite closing stores by launching an e-commerce site showcasing books as an escape from lockdown.

Campaign details

Brand: The Wild Detectives Brand owner: The Wild Detectives Entrant company: Dieste, Dallas Market: North America Sector: Entertainment retail Media channels: Websites & microsites Budget: No budget

Executive summary

When a once-in-a-century event occurred and cut the lifeblood to many businesses, we needed to act quickly to ensure the survival of an independent bookstore. Stay-at- home-orders cancelled life plans, leaving people feeling restless and on-edge. Thi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands