Tourism New Zealand: Good morning world

A social- and content-led strategy with a very human face saw Tourism New Zealand raise its profile by rolling out the welcome mat to international travellers.

Campaign details

Brand: Tourism New Zealand Brand owner: Government of New Zealand Entrant company: Special Group Auckland Idea creation: Special Group Auckland / Special Group Sydney Market: Global, New Zealand Sector: Destinations and locations Media channels: Content marketing, Cinema, Online video, Outdoor,out-of-home, Programmatic display, Search marketing, Social media, Television, Word of mouth,influencers 3 - 5 million

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