Toyota: Everything Flipped

Car manufacturer, Toyota, shifted long-standing perceptions of its Yaris model by partnering superstar gymnast Katelyn Ohashi for a launch campaign in the UK.

Campaign details

Brand: Toyota Brand owner: Toyota Motor Corporation Entrant company: The&Partnership, London Market: Europe Sector: Eco, hybrid, electric cars Media channels: Email marketing, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Search marketing, Social media, Television, Video on demand 10 - 20 million