Vaseline: Step out of the shadows

Vaseline, a skincare brand, launched its Healthy White SPF 24 variant in Sri Lanka.

Campaign details

Brand: Vaseline Brand owner: Unilever Entrant company: Mindshare, Colombo Idea creation: Mindshare, Colombo / J&T Productions, Dehiwala Market: Sri Lanka Sector: Skin care, sun protection Media channels: Livestreaming, Merchandise & free gifts, Online video, Social media, Word of mouth, influencers Up to 500k