Via Rail: Mission Canadianization

Canadian intercity passenger rail service, VIA Rail, lived up to its promise of supporting local by shifting most of its media spend to Canadian publishers.

Campaign details

Brand: Via Rail Brand owner: Government of Canada Entrant company: Touché!, Montréal Market: Canada Sector: Rail, coach, boat and car rental Media channels: Online display, Online video, Programmatic display, Search marketing, Social media Budget: 500k - 1 million

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