VÚB Bank: Savings Therapy

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Campaign details

Brand: VÚB Bank Brand owner: Intesa Sanpaolo Entrant company: TRIAD Advertising Bratislava Idea creation: TRIAD Advertising, Bratislava Market: Slovak Republic Sector: Banks Media channels: Online display, Online video, Print - general, unspecified, Programmatic display, Public relations, Radio & audio, Social media, Television, Websites & microsites 500k - 1 million

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