Walls: IC Now Grab The Happiness

Walls, an ice cream company, increased sales during the 2020 COVID-19 lockdown in Malaysia by shifting its advertising towards home consumption.

Campaign details

Brand: Walls Brand owner: Unilever Entrant company: Mindshare Malaysia, Kuala Lumpur Market: Malaysia Sector: Dairy products, fats, oils Media channels: Social media Budget: Up to 500k

Executive summary

The Challenge: With the environment being so different from pre-COVID vs COVID times, how Walls Ice-cream as a brand tackled this and maintain our operations through the crisis, and prepare for growth in a new normal.