Yili: QQ Star Milk’s Night at the Museum

Yili, a milk brand, launched a campaign in China to connect with parents and drive sales of its QQ Star Milk for children.

Campaign details

Brand: Yili Brand owner: Yili Group Entrant company: Mindshare China, Shanghai Market: China Sector: Milk & dairy drinks Media channels: Competitions & contests, Online video, Packaging & design, Social media, Virtual & augmented reality, Word of mouth, influencers 3 - 5 million

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