Yili: Satine's organic hub

Yili, a dairy products producer, used an online and offline campaign in China to promote Satine, an organic milk beverage.

Campaign details

Brand: Yili Brand owner: Yili Group Entrant company: Mindshare China, Shanghai Market: China Sector: Milk & dairy drinks Media channels: Events & experiential, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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