7-Eleven: In-game mobile strategy delivers more than Brainfreeze

Frozen carbonated beverage brand 7-Eleven Slurpee harnessed the power of gaming to raise awareness among its young target audience and boost footfall to its stores in Australia.

Campaign details

Brand: 7-Eleven Brand owner: Seven & I Holdings Lead agency: PHD Media Contributing agency: Anzu Market: Australia Sector: Convenience retail Media channels: Gaming & in-game advertising, Mobile & apps Budget: Up to 500k

Executive summary