Absolut Vodka: Shockingly responsible

Vodka brand, Absolut, stemmed its declining market share and volume to grow for the first time in six years with its Shockingly Responsible campaign in the US.

Campaign details

Brand: Absolut Vodka Brand owner: Pernod Ricard USA Lead agency: Pernod Ricard USA Contributing agencies: BBH Singapore, Weber Shandwick, 360i Market: North America (general region) Sector: Spirits & liquors Media channels: Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, influencers 1 - 3 million

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