Accor: Using advanced analytics to market profitably in a pandemic

Hospitality brand Accor employed a data-driven, multi-scenario approach to make its marketing more agile and overcome the challenges of the Covid-19 shutdown and then the different re-openings in different markets across Europe.

Campaign details

Brand: Accor Brand owner: Accor Agency: Ekimetrics Market: France, Germany, United Kingdom Sector: Hotels Media channels: No media used Budget: 10 - 20 million

Executive summary

The relationship between Ekimetrics and Accor began with price and promotion in France in 2016. By late 2019, Ekimetrics had begun to implement a new, data-driven, multi-scenario approach to agile marketing for Europe's largest hospitality brand, Acc

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