Always: Always On Bat-Mitzvah

Feminine care brand Always created a virtual Bat Mitzvah to appeal to girls over 12, and their mums, in Israel.

Campaign details

Brand: Always Brand owner: Procter & Gamble Lead agencies: MediaCom Connnections Tel-Aviv, Stern Ariely Saar PR Contributing agencies: Shavot, Teenk, Kaltura Market: Israel Industries: Events & experiential, Livestreaming, Merchandise & free gifts, Online video, Public relations, Social media, Sponsorship - event, property, Television Feminine hygiene 500k - 1 million

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