Always: Rabbi Bot

Feminine care brand Always created an app to solve tensions around biblical commandments and menstruation to build equity and increase relevance among religious Jewish women in Israel.

Campaign details

Brand: Always Brand owner: Procter & Gamble Lead agencies: MediaCom Connnections Tel-Aviv, ACW-Grey Tel-Aviv Contributing agencies: Stern Ariely Saar PR, Go Digital Marketing Market: Israel Industries: Feminine hygiene Media channels: Direct marketing, Mobile & apps, Public relations, Word of mouth, influencers Up to 500k

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