Audi: e-tron Has Landed

Car manufacturer Audi used AR technology and Yahoo! TV to showcase the Audi e-tron, its first pure electric car in Taiwan.

Campaign details

Brand: Audi Brand owner: Audi Lead agency: PHD Taiwan Contributing agency: Omnicom Group Market: Taiwan Industries: Eco, hybrid electric cars Media channels: Content marketing, Online video, Virtual & augmented relaity Budget: Up to 500k

Executive summary