Batelco: The Smart Buses

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Batelco: The Smart Buses

Tahaab Rais

Campaign details

Brand: Batelco Brand Owner: Batelco Lead agency: FP7/BAH ( A part of McCann Worldgroup), FP7/DXB (A part of McCann Worldgroup) Contributing agencies: Country: Bahrain Industry: Telephone, internet services Channels used: Content marketing, events, experiential, mobile, apps, online display, online video, ambient media, packaging, design, print - general, unspecified, public relations, social media, websites, microsites, word of mouth, advocacy Up to 500k

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