Batelco: The Smart Buses

This case study describes how Batelco, a leading telecoms provider in Bahrain, used cutting-edge IoT solution to help save children's lives on school buses.

Batelco: The Smart Buses

Tahaab Rais

Campaign details

Brand: Batelco Brand owner: Batelco Lead agency 1: FP7/BAH (part of McCann Worldgroup) Lead agency 2: FP7/DXB ( A part of McCann Worldgroup) Country: Bahrain Industry: Telephone & internet services Channels used: Content marketing, Events & experiential, Mobile & apps, Online display, Online video, Packaging & design, Print - general, unspecified, Public relations, Social media, Websites & microsites, Word of mouth, advocacy Up to 500k

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