BBC: I May Destroy You

The BBC, the British broadcasting corporation, launched a campaign in the United Kingdom to make sure that the media for I May Destroy You was relevant to under 35s.

Campaign details

Brand: BBCBrand owner: BBCAgency: Havas MediaMarket: United KingdomSector: TV channels, services, programmesMedia channels: Content marketing, Word of mouth, influencersBudget: Up to 500k

Executive summary

All public services must meet the needs...