Boston Globe: #BostonStillRunning

News outlet, The Boston Globe, created a love letter to the city of Boston as a tribute to the strength of its people during COVID-19 in the US.

Campaign details

Brand: Boston Globe Brand owner: Boston Globe Agency: MullenLowe US Market: United States Sector: Newspapers Media channels: Online display, Online video, Newspapers, Social media, Websites & microsites Budget: Up to 500k

Executive summary

For the first time in its 124-year history, the US Boston Marathon was canceled in April 2020 due to COVID-19. So how could The Boston Globe, another Boston institution, show people this wasn't a sign of retreat but in fact, the ultimate display of s

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