Campaign details
Brand: Bumblebee Brand owner: Paramount Pictures Agency: Wavemaker Taiwan Market: Taiwan Industries: Films & movies Media channels: Mobile & apps, Social media Budget: 500k - 1 million
Executive summary
The movie Bumblebee was facing a unique challenge in Taiwan. Despite the youth having awareness of the Transformers film series, the story of Bumblebee was more focused on friendship as opposed to the fancy science fiction films they were familiar wi
