Bumblebee: Let's bee together!

Bumblebee, the new Transformers movie, was successfully launched with buzz and box-office success to a youth audience in Taiwan.

Campaign details

Brand: Bumblebee Brand owner: Paramount Pictures Agency: Wavemaker Taiwan Market: Taiwan Industries: Films & movies Media channels: Mobile & apps, Social media Budget: 500k - 1 million

Executive summary

The movie Bumblebee was facing a unique challenge in Taiwan. Despite the youth having awareness of the Transformers film series, the story of Bumblebee was more focused on friendship as opposed to the fancy science fiction films they were familiar wi