Burger King: Ring king

QSR brand Burger King literally rang the changes in the US with a doorbell camera activation that boosted awareness of its home delivery service.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: MullenLowe US Market: United States Sector: Restaurants & takeaways Media channels: Merchandise & free gifts, Social media Budget: Up to 500k

Executive summary

"Knock knock … Who's there? The most brilliant doorbell hack you've ever seen."