Cadbury: Out of The Box

Cadbury Celebrations, the confectionary brand, used in-store augmented reality to surpass its Diwali sales target in India.

Campaign details

Brand: Cadbury Brand owner: Mondelez Agency: Geometry Encompass Market: India Industries: Packaging & design, Point-of-purchase, in-store, Virtual & augmented reality Media channels: Confectionery Budget: Up to 500k

Executive summary

Diwali is one of the biggest festivals and gifting occasions in India. It is also one of the most important annual occasions for Cadbury Celebrations, Mondelez's range of chocolate gifting packs. With growing competition from other brands and cat

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