Can-Am Ryker: A ride like no other

Vehicle brand BRP took an unconventional approach to publicise the launch of its latest model to a younger target audience, teaming up with pop culture icons to increase awareness and drive trial.

Campaign details

Brand: Can-Am On-Road Ryker Brand owner: BRP Lead agency: Touché! Contributing agencies: Anomaly Country: Mexico, North America Industries: Motorcycles, bikes Media channels: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Product placement, Social media, Virtual & augmented reality, Word of mouth, influencers 10 - 20 million