CIMB FastSaver: Singaporeans adopt digital banking with CIMB Bank

CIMB Bank Berhad adopted a multichannel strategy in Singapore to seize consumers' attention and make it easy for them to sign up for its services.

Campaign details

Brand: CIMB FastSaver AccountBrand owner: CIMB Bank Berhad SingaporeLead agency: Neo Media WorldCountry: SingaporeIndustries: BanksMedia channels: Online display, Print - general, unspecified, Programmatic display, Radio & audio, Search marketing, Social mediaBudget: Up to 500k

Executive summary

CIMB Bank Berhad, one of the largest ASEAN banks, was facing challenges with driving sign-ups for its FastSaver savings account. Historically, CIMB's approach was last-touch driven and overly invested in bottom funnel. This prevented it from reaching a wider target audience. Additionally, CIMB wasn't consumers' first choice when selecting...

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