Campaign details
Brand: Clear MenBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Perform, Click MediaCountry: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Online display, Online video, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
Clear Men shampoo was struggling to resonate with men in Vietnam and convince them to switch from their unisex shampoo to Clear Men.
With Vietnam being one of the world's most football-crazy countries, the brand saw an opportunity in the 2018 FIFA World Cup.
However, with hundreds of...