Clear Men: World Cup Winning Moments

Shampoo brand Clear Men Anti-Dandruff ran a mobile campaign in Indonesia to generate brand awareness and increase engagement among its target audience of 18- to 34-year-old sport-minded males.

Campaign details

Brand: Clear Brand owner: Unilever Indonesia Lead agency: Mindshare Indonesia, AdColony Country: Indonesia Industries: Hair care Media channels: Content marketing, Mobile & apps, Social media Budget: 1 - 3 million

Executive Summary

As the number one dandruff shampoo brand in Indonesia, Clear Men Anti-Dandruff Shampoo faced the twin challenge of declining sales and customer loyalty in a market flooded with alternatives. The brand sought a way to win over its target audience of 1

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