Co-op x Live Nation UK: Festival Partnership Programme

Beryl Crofton-Atkins

Co-op, the food retailer, partnered Live Nation to connect with a younger audience by creating convenient pop-up supermarkets at six leading music festivals in the UK.

Campaign details

Brand: Co-opBrand owner: The Co-operative GroupAgency: Live Nation ExperientialCountry: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Events & experiential, Sponsorship, event, propertyBudget: 500k - 1 million

Executive Summary

Live Nation combined forces with the Co-op for the second year in a row, welcoming them as the official supermarket sponsor across six leading UK music festivals. As the official supermarket sponsor, Co-op and Live Nation delivered pop-up supermarket activations across the festivals bringing convenience to attendees and providing fans with a one-stop supermarket to buy everyday...

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