Campaign details
Brand: CornettoBrand owner: UnileverLead agency: Mindshare UnileverContributing agency: UnrulyCountry: PhilippinesIndustries: ConfectioneryMedia channels: Online display, Online video, Programmatic displayBudget: Up to 500k
Executive summary
In the Philippines, Cornetto has built its equity around romance – a relevant space to its target market of teens and young adults. This space, however, requires engaging storytelling that can pull at the heartstrings and, usually, romance cannot be communicated in just six seconds. How could Cornetto communicate its story of romance and tell a story via a longer-format...