Costa: First one's on us

Coffeehouse chain Costa used a data-driven campaign encompassing outdoor, radio and digital display to reconnect with its loyal customer base and drive app downloads following lockdown in the UK.

Campaign details

Brand: Costa Brand owner: The Coca-Cola Company Agency: MediaCom Market: United Kingdom Sector: Restaurants & takeaways Media channels: Email marketing, Online display,Outdoor, out-of-home, Programmatic display, Public relations, Radio & audio, Sales promotion 500k - 1 million

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