Dubai Properties: This is Living

Dubai luxury real estate brand Madinat Jumeirah Living created captivating character-based content to build awareness and grow sales in a declining real estate category.

Campaign details

Brand: Dubai Properties Brand owner: Dubai Holding Lead agency: FP7 McCann Dubai Contributing agency: Magna Dubai Market: United Arab Emirates Industries: Property & construction Media channels: Cinema, Content marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-hone, Programmatic display, Social media, Television 1 - 3 million

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