Fiat: Fiat Egea Cross 3D

Barış Türer, Yasin Tıraş

Auto brand Fiat placed a holographic OOH unit in one of Turkey's most high-traffic areas to raise awareness of its new Egea Cross model and boost sales.

Campaign details

Brand: FiatBrand owner: Fiat ChryslerLead agency: People CommunicationsContributing agency: MusionxrtechMarket: TurkeySector: SUVs, 4x4sMedia channels: Outdoor, out-of-home, Virtual & augmented realityBudget: Up to 500k

Executive summary

For auto brand Fiat's Egea Cross launch campaign in Turkey we needed an original way to create awareness and boost demand. In order to do that we teamed up with a tech company and created an OOH unit with a hologram of the Egea Cross. The vehicle sold out while the campaign was still running.

Market background and...

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