Fiat: Fiat Egea Cross 3D

Auto brand Fiat placed a holographic OOH unit in one of Turkey's most high-traffic areas to raise awareness of its new Egea Cross model and boost sales.

Campaign details

Brand: Fiat Brand owner: Fiat Chrysler Lead agency: People Communications Contributing agency: Musionxrtech Market: Turkey Sector: SUVs, 4x4s Media channels: Outdoor, out-of-home, Virtual & augmented reality Budget: Up to 500k

Executive summary

For auto brand Fiat's Egea Cross launch campaign in Turkey we needed an original way to create awareness and boost demand. In order to do that we teamed up with a tech company and created an OOH unit with a hologram of the Egea Cross. The vehicle sol