First Ukrainian International Bank (FUIB): An effective full media mix based on machine-learning technologies

FUIB, one of Ukraine's top 10 banks, used machine-learning techniques to create a successful media planning model for its advertising campaign.

Campaign details

Brand: FUIB (First Ukrainian International Bank) Brand owner: FUIB (First Ukrainian International Bank) Lead agency: OMD Media Direction Ukraine  Country: Ukraine Industries: Banks Media channels: Radio & audio, Television Budget:Up to 500k

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