Campaign details
Brand: Ford RangerBrand owner: Ford PhilippinesAgencies: Mindshare Philippines, AdColonyCountry: PhilippinesIndustries: Vans, Trucks, RVsMedia channels: Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Programmatic display, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
Ford, a leading car brand for the light truck category in the Philippines, met a speed bump in 2018 – a looming new excise tax on vehicle purchases that would increase the price of all vehicles in the Philippines.
While sales of the Ford Ranger were still among...