Gillette Deodorants: I Don't Roll On Shabbos

Gillette deodorant used a multimedia approach, Biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel.

Campaign details

Brand: Gillette Brand owner: Procter & Gamble Lead agency: MediaCom Country: Israel Industries: Deodorants, anti-perspirants Media channels: Events & experiential, Merchandise & free gifts, Newspapers, Other & ambient media, Product sampling, Radio & audio, Sponsorship - event, property Up to 500k