Grab: Homegrown Heroes

Food delivery brand GrabFood revamped its app to support thousands of vulnerable small businesses in Southeast Asia and reverse negative perceptions around its service.

Campaign details

Brand: Grab Brand owner: Grab Lead agency: Grab Contributing agencies: 72andSunny, Kingdom Digital Market: Indonesia,Myanmar,Malaysia,Philippines,Thailand,Vietnam Industries: Mobile & apps, Social media Media channels: Restaurants & takeaways Budget: Up to 500k

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