Campaign details
Brand: Harley Quinn, Birds of PreyBrand owner: Warner Bros.Agency: PHD MediaMarket: MalaysiaIndustries: Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Websites & micrositesMedia channels: Films & moviesBudget: Up to 500k
Executive summary
With Joker breaking the internet worldwide, Harley Quinn had to make sure she smashed the internet with her movie Birds of Prey and got viewers into the cinemas. With a lukewarm public sentiment during the trailer release, we decided to take a bold approach to the campaign by...