Hellmann’s: Real Food Rescue

Food brand Hellmann's launched a multi-media mission to defend market share while spreading awareness of how much food is wasted in Canada.

Campaign details

Brand: Hellmann'sBrand owner: UnileverLead agency: Mindshare, OgilvyCountry: CanadaIndustries: Sauces, seasonings, condimentsMedia channels: Events & experiential, Integrated, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Websites & micorsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Food brand Hellmann's message has always been that its products are made with real ingredients. Since 2007, its mission has been to bring more real food to Canadians through its Real Food Movement. It is known that four million Canadians go hungry every year while billions...

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