Campaign details
Brand: HotlinkBrand owner: Maxis BerhadLead agency: Ensemble Worldwide, Initiative MalaysiaCountry: MalaysiaIndustries: Digital paymentsMedia channels: Games & competitions, Online display, Online video, Public relations, Radio & audio, Search marketing, Sponsorship - event, property, Virtual & augmented realityBudget: Up to 500k
Executive summary
Hotlink Cash Online (HCO) is a new payment option which allows users to use prepaid credit to make purchases. But only 0.8% of Hotlink users were using it. So, we newsjacked the one internet trend that's bigger than sex – Pokémon Go. With a...