Jumia Party Kenya: Online drinks delivery service

Pernod Ricard Kenya and Jumia Food partnered to launch beverage delivery service Jumia Party.

Campaign details

Brand: Jumia PartyBrand owner: Pernod RicardLead agency: Bean Interactive digital agencyContributing agencies: 5ive creative agencyCountry: KenyaIndustries: Alcoholic drinks industry (general)Media channels: Mobile & apps, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Introduction

Pernod Ricard Kenya and Jumia Food partnered to launch the e-commerce platform Jumia Party, bringing together the very best beverage experience combined with premium delivery expertise for an unmatched alcoholic beverage online platform.

At the heart of the brand is a highly personalised and...

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