Kärcher: How to create a new brand communication channel in 2 weeks
Natalia Martynova, Evgenia Egorova, Elena Korshak
Professional cleaning solutions and home appliances brand Karcher created an innovative virtual store to raise awareness of its consumer electronics range and promote online purchase in Russia.
Campaign details
Brand: Kärcher
Brand owner: Kärcher Ltd
Agency:
Wavemaker Russia
Market: Russian Federation
Sector: Home appliances
Media channels: Livestreaming, Virtual & augmented reality, Voice, chatbots, Websites & microsites
Budget: Up to 500k
Executive summary
