Kärcher: How to create a new brand communication channel in 2 weeks

Professional cleaning solutions and home appliances brand Karcher created an innovative virtual store to raise awareness of its consumer electronics range and promote online purchase in Russia.

Campaign details

Brand: Kärcher Brand owner: Kärcher Ltd Agency: Wavemaker Russia Market: Russian Federation Sector: Home appliances Media channels: Livestreaming, Virtual & augmented reality, Voice, chatbots, Websites & microsites Budget: Up to 500k

Executive summary