Knorr Egypt: Rooftop farms

Tahaab Rais, Yasmine Shehab

Knorr, a food brand, launched a campaign in Egypt to help underprivileged families grow their own food.

Campaign details

Brand: Knorr Egypt Brand owner: Unilever Lead agency: FP7 McCann Cairo Contributing agency: FP7 McCann Dubai Market: Egypt Sector: Sauces, seasonings, condiments Media channels: Online video, Outdoor, out-of-home, Public relations, Social media Budget: Up to 500k

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