Lebanese Breast Cancer Foundation (LBCF): The bread exam

The Lebanese Breast Cancer Foundation (LBCF), an NGO, used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.

Campaign details

Brand: Lebanese Breast Cancer Foundation (LBCF) Brand owner: Lebanese Breast Cancer Foundation (LBCF) Lead agencies: McCann Paris, FP7 McCann Dubai Contributing agencies: Weber Shandwick London, McCann Health London, McCann Worldgroup Germany Lebanon Charities & voluntary organisations Events & experiential, Online video, Social media, Word of mouth, influencers No budget