L'Oréal Malaysia: Virtual beauty commerce revolution

Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.

Campaign details

Brand: L'Oréal Malaysia Brand owner: L'Oréal Luxury Division Lead agency: Wavemaker Malaysia Contributing agency: iDotYou Market: Malaysia Sector: Luxury toiletries & cosmetics Media channels: Events & experiential, Print - general, unspcified, Livestreaming, Public relations, Social media, Voice chatbots, Word of mouth, influencers Up to 500k