L'Oréal Malaysia: Virtual beauty commerce revolution

Shi Yen Chen

Beauty brand L'Oreal Luxe changed the complexion of beauty shopping in Malaysia with a digital approach that boosted online sales through the successful simulation of a physical event.

Campaign details

Brand: L'Oréal MalaysiaBrand owner: L'Oréal Luxury DivisionLead agency: Wavemaker MalaysiaContributing agency: iDotYouMarket: MalaysiaSector: Luxury toiletries & cosmeticsMedia channels: Events & experiential, Print - general, unspcified, Livestreaming, Public relations, Social media, Voice chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

Luxe shoppers love beauty events. However, COVID-19 has disrupted the joy and forced event cancellations. In Malaysia, beauty brand L'Oréal Luxe creatively tied in Facebook livestreaming and Messenger capabilities to simulate a physical event with impeccable customer service, digitally. Together, the eight...

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