L'Oréal Paris: Making age a non-issue

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Campaign details

Brand: L'Oréal ParisBrand owner: L'Oréal GroupAgencies: McCann London, McCann ParisMarket: United KingdomIndustries: Skincare, sun protection, Cosmetics, beauty aidsMedia channels: Content marketing, Magazines - consumer, Social mediaBudget:...