L'Oréal Paris: Making age a non-issue

Joy Molan

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Campaign details

Brand: L'Oréal ParisBrand owner: L'Oréal GroupAgencies: McCann London, McCann ParisMarket: United KingdomIndustries: Skincare, sun protection, Cosmetics, beauty aidsMedia channels: Content marketing, Magazines - consumer, Social mediaBudget:...

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