Maserati: Redefining media strategy to increase brand engagement

Luxury car-maker Maserati created a member-get-member social media campaign, with WeChat as its central platform, to drive engagement and sales in China.

Campaign details

Brand: Maserati Brand owner: Fiat Chrysler Group Agency: Fugumobile Limited Market: China Industries: Livestreaming, Mobile & apps, Online video, Sales promotion, Search marketing, Social media, Word of mouth, influencers Media channels: Luxury automotive Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands