Campaign details
Brand: MastercardBrand owner: MastercardAgency: UM BogotáCountry: ColombiaIndustries: Credit cards & loansMedia channels: Integrated, Magazines - consumer, Mobile & apps. Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
The most interesting thing about this campaign is that it was created thanks to Visa, our main competitor, which had won a piece of land in the gastronomy category for more than 10 years with Visa Tuesday. Finding a way to intervene in this territory in an aggressive way and in a short...