McDonald's: Reasons for Lovin It

This case study shows how McDonald's launched a zero-budget Facebook campaign aimed at Jordanian teens that used a strategic partnership with an acapella band - and reinforced the brand's positioning as loving, young and dynamic.

McDonald's: Reasons for Lovin It

Carl Bou Abdallah

Campaign Details

Brand: McDonald'sBrand Owner: McDonald'sLead Agency: Fp7 BeyContributing agencies:Country: JordanIndustry: Food industry (general)Channels used: Outdoor, out-of-home, social mediaBudget: Up to 500k

Executive Summary

McDonald's, the world's most famous fast food chain, was big in Jordan. They didn't quite know how big they were before they led their latest brand campaign based on the fact that Jordanians loved McDonald's. They wanted to remind people of McDonald's existence. A simple brief that could have been answered through a mass...

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