McDonald's: Reasons for Lovin It

Carl Bou Abdallah

This case study shows how McDonald's launched a zero-budget Facebook campaign aimed at Jordanian teens that used a strategic partnership with an acapella band - and reinforced the brand's positioning as loving, young and dynamic.

McDonald's: Reasons for Lovin It

Carl Bou Abdallah

Campaign Details

Brand: McDonald's Brand Owner: McDonald's Lead Agency: Fp7 Bey Contributing agencies: Country: Jordan Industry: Food industry (general) Channels used: Outdoor, out-of-home, social media Budget: Up to 500k

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