Metro de Santiago: Condorito in Metro

Public transport system, Metro de Santiago, partnered an iconic comic strip character to improve its relationship with the public in Chile.

Campaign details

Brand: Metro de Santiago Brand owner: Metro de Santiago Agency: Inbrax Market: Chile Industries: Rail, coach, boat & car rental Media channels: Magazines - consumer, Outdoor, out-of-home, Packaging & design, Public relations Budget: Up to 500k

Executive summary

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