Munchee: Disappearing influencers

Biscuit brand Munchee 'unpublished' some of the country's biggest online influencers to highlight the importance of imagination to children in Sri Lanka.

Campaign details

Brand: Munchee Brand owner: Ceylon Biscuits Lead agency: Wavemaker Sri Lanka Contributing agency: Magnus Creative (Pvt) Ltd Market: Sri Lanka Sector: Bread, cake, biscuits Media channels: Word of mouth, influencers Budget: Up to 500k

Executive summary